AVRAM IANCU INTERNATIONAL AIRPORT | Cluj, Romania

Opened in the Departures terminal of Avram Iancu International Airport in Cluj in 2018, the BestValue Duty Free Shop aims for an immersive shopper experience, with style!
The objective for this project is to create a redefined retail concept, that ensures ample spaces for fashion and accessories sections, while innovatively displaying premium brands.
Large scale LED display solutions are used here for key product glorification and controlled brand communication.
Each retail piece is developed with the consumer in mind: optimal interaction, functionality, and elegance.