Baneasa Shopping City | Bucharest, Romania

Experimental perfume brands with an attitude and bespoke, "cheeky" retail displays define Delirium, the newest niche perfumery flagship store that opened in Baneasa Shopping City, Bucharest on 14th of December 2022.
Conceptually, the store focuses on creating a fresh, almost poetic and provocative shopper experience, defining a retail space that breaks the stereotypes - as imagined by the client and brought to life by Trusteam.
Spanning over 200sqm, the store features two distinct areas, each with unique furnishing and interior decor. As a whole, Delirium is designed as a space where perfumes are experienced not just as scent, but also as expression of mood, culture, creative process and diversity. Here the customers meet brands like MOOD London, Commodity Fragrances, BYBOZO, Roads, ONCE Perfume, 19-69, Rule Fragrances, Maison Matine, Perfume.Sucks, Imaginary Authors, Cosmedix, Dermafirm, Youth Lab and many more.
The niche perfumery area is defined by bespoke glorification solutions for the products on display, integrating digital screens and unconventional art installations to better express the DNA and values of their designers. Here, classic materials such as gold, marble and concrete are complemented by bold touches of glossy leather, brass and even colourful composites into creating an evocative space, in which each brand on display shines.
Customers are further invited to explore the "beauty hub" side of the shop and discover select luxury skincare brands. A light, uncluttered space in a delicate palette of bespoke materials including glossy white composite, marble and metallic inserts, further defined by a blend of architectural forms ranging from repetitive vertical lines to soft curves.
The transition between the two sections of the shop is signalled by a "statement" centerpiece, featuring an oversize videowall on one side and retail display on the other.
Throughout the shop, customers will encounter various creative beauty and scent discovery experiences, from makeup demonstrations to experiential product testing.