CHARLES DE GAULLE INTERNATIONAL AIRPORT | Paris, France

3rd of November 2020. Elegant touches and refined style greet travellers passing through Charles de Gaulle International Airport, Paris, in the newest travel retail setup for The Macallan.
The use of high-quality textures and bespoke materials for product glorification is further complemented by the use of sophisticated LED illumination - which ensures that every single item on display is in the spotlight. Through a harmonious blend of design and technology, The Macallan's whiskey retail display setup creates an immersive and visually captivating experience, reflecting the brand's pursuit of sophistication and quality.