NEW RETAIL DISPLAYS FOR DEVICES & GADGETS
OPPO, a leading global smart device brand present on the European market since mid 2018, is now seeing a net increase in popularity. The products are designed to have a contemporary look with high-end finishes and include the most cutting edge technologies available. Through their partnerships with ORANGE and other important telecom providers, the brand continues to expand its portfolio of commercially available 5G phones in Europe, ranking fifth on the European market with a 2% share in 2020, according to a survey from research firm Canalys.
OPPO is soon celebrating a year since its official launch on the Romanian market. The customers will be able to gradually see and test the latest OPPO smartphones at more than 600 mobile operator and retail outlets across the country. For this, the selected showrooms have been outfitted with a new generation of retail displays focusing on a high-tech shopper experience.
OPPO's retail display solutions are a mix of sleek lines, crisp contrasts between white composite materials and aluminium inserts,
and a discreet overlapping of the brand's colour palette in the illumination solutions. This is a consistent design feature for all
the OPPO branded wall displays, FSU pieces for individual gadgets, table-top setups, wallbay integrations or stand-alone display desks we've implemented so far.
Additionally, the displays desks and wallbays, part of OPPO's latest retail display rollout, are both designed with modularity in mind, ensuring a functional and straight-forward interaction with the gadgets. They integrate aluminium veneer surfaces, backlit displays, illuminated logos and discrete lighting for the devices. Each piece features secured holders for smartphones and watches.
Particularly for the OPPO-wallbays, the modular concept was adapted to accommodate on-site customisation depending on campaign and gadget models available in stock.
Additionally, the displays desks and wallbays, part of OPPO's latest retail display rollout, are both designed with modularity in mind, ensuring a functional and straight-forward interaction with the gadgets. They integrate aluminium veneer surfaces, backlit displays, illuminated logos and discrete lighting for the devices. Each piece features secured holders for smartphones and watches.
Particularly for the OPPO-wallbays, the modular concept was adapted to accommodate on-site customisation depending on campaign and gadget models available in stock.
