AFI PALACE COTROCENI | Bucharest, Romania

15th of August 2021. A brand new OBSENTUM niche perfumery store opened its doors in AFI Cotroceni. This is the fourth location to welcome customers in Bucharest (Romania) offering the same unforgettable scent experiences. The collaboration for this project entailed the production, setup and installation of the wallbays, product displays, gondolas and other retail interior elements.
Obsentum's signature visual elements define the interior with glossy finishes, touches of gold, premium materials, welcoming storefronts and bespoke furniture pieces that compose a unique space. Each perfume brand included in Obsentum's portfolio is displayed on distinctive retail furniture pieces, all being defined by the same aesthetic expression of luxury and refinement. Spanning over 120 sqm, the shop also offers a dedicated beauty section for make-up, grooming and skincare products, as well as an ambiental fragrances area.