Rome | Italy

4th of January 2025. Situated in Rome Fiumicino Airport,Ploom's The Red Experience by Ora Ïto, created in collaboration with Jordan Design, becomes a distinctive brand corner, blending form and sensory design to offer an immersive retail experience.
Through its circular design, travellers are invited to explore and engage with the products on display. The suspended golden halo and circular LED displays above offer ample signage space while visually defining the brand area.
A bold red and gold palette anchors the concept, reflecting both the energy of the brand and the sophistication of Ora Ïto's design language. Gloss lacquer finishes play against matte white surfaces, while polished metal accents and warm wood elements establish a high-tech aesthetic.
Lighting is seamlessly integrated to enhance the geometry, texture, and functionality of each retail element. Halo illumination, subtle accents and backlit surfaces work together to define a cohesive space for brand discovery.
Through this seamless blend of premium materials, form, light, and storytelling, Ploom's retail setup becomes more than just a simple display - it's a corner of brand immersion.