Bacau | Romania

REALME displays

20th of September 2021. REALME is a global tech brand focused on IT and communications, established in 2018 by Sky Li. REALME focuses on a smart and tech-oriented lifestyle for the global youth, while bringing cutting-edge technologies for smartphones and AIoT in trendsetting, fresh designs.
This project, which was also first REALME retail display setup in Europe, was produced for Emag showroom in Bacau, Romania.

This statement piece comes with a glossy white composite top placed onto an aluminium-based structure, featuring a generous lighbox for backlit brand communication. The under the table led illumination is hiding the secured storage space in plain sight, signalling the brand name from afar.