6th of February 2019

LOGIC retail setup

Launching LOGIC on the Romanian market





A NEW SETUP FOR LOGIC VAPES


With its internationally recognized brand Logic, JTI (a member of the Japan Tobacco Group and a leading international tobacco company) is a major player in the e-cigarette market. Romania was the second country to continue the international roll-out of Logic Compact - a Reduced Risk Product in the e-cigarette segment.


The launch of the product range was supported by several retail islands we helped develop and implement throughout Romania.

With a futuristic and innovative aesthetic based on strong contrasts, the new LOGIC retail setup (located in Baneasa Shopping City) includes an interaction zone, display areas with separate glorification solutions for the vaping devices and a sales point.

Customised down to every detail, the island features imposing signage solutions (the overhead lamp and other logo displays) and secured storage spaces, all developed using high quality materials tailored specifically for this setup.