BANEASA SHOPPING CITY | Bucharest, Romania

OBSENTUM Flagship Store

30th of October 2018. Forbidden scents and glamorous displays, all present in the brand new, one of a kind, luxurious Obsentum niche perfumery flagship store, which opened its doors to the public in September 2018, in Baneasa Shopping City. In its entirety, the flagship store was designed to disrupt the consumer journey, attract shoppers from afar with its massive storefront, welcoming angles, discreet yet sophisticated lighting and glossy textures. The 192 sqm store is divided into a series of salons, each uniquely furnished. Overall, it features a perfume retail display section and a beauty area (dedicated to both skin care and home scent exclusive products) - each equipped with specialized customer interaction areas for product try-out and brand display.

Unconventional materials such as marble effect plaques, plexiglass and antiqued glass complemented by classic touches of gold, granite, marble and velvet; all come together to add style and elegance to each item on display. All the materials were carefully selected to ensure the most unforgettable and engaging shopper experience. Most of the engineering, production and on-site installation was done by our team, ensuring that Obsentum's flagship store is defined by elegance and authenticity, in the boldest style.