IULIUS TOWN | Timisoara, Romania

28th of October 2021. The newest OBSENTUM niche perfumery store opened its doors in Iulius Town Shopping Mall, in Timisoara. This is the 8th Obsentum location in which customers can interact with exclusive perfumes in an all-round, unforgettable scent experience. We engineered, developed and set-up on location the majority of the retail interiors and furniture items that define the signature look for each Obsentum store - from wallbays and product displays to gondolas and other retail interior details.
The glossy finishes, premium materials, welcoming storefronts and bespoke furniture pieces compose a unique and luxurious interior for an elevated shopper experience. Each perfume brand included in the shop's portfolio is displayed on distinctive retail furniture pieces. Materials such as marble, plexiglass and antiqued glass, complemented by classic touches of gold, granite, velvet and a wide array of printed composites are supported by our innovative solutions for back and under-the-product lighting, to ensure each item on display is in the spotlight. Spanning over 150sqm, the shop also offers a dedicated beauty section for make-up, grooming and skincare products, as well as an ambiental fragrances area.