HUMBERTO DELGADO AIRPORT | Lisbon, Portugal

7th of October 2025. Travellers venturing through Lisbon International Airport are greeted by a new, unexpected, retail installation for Ploom.
Staying true to the brand's retail image, the design includes a selection of premium materials, precise illumination and surprising textures. Against a vertical wooden cladding, shoppers can find discreetly illuminated shelving-pods and a brand discovery space for the newst PLOOM devices.
To complete the setup, the brand communication area is intentionally dynamic - its warped surface reveals different images, depending on the viewer's position.